Jaden Smith
CLIENT Samsung
AGENCY Cheil US
CREATIVE DIRECTOR Will Riggs
DESIGNER Sonia Seguin
CO-DESIGNER Stephanie Shorter
PHOTOGRAPHER Jenna Bascom Photography
Samsung hosted an exclusive party and performance with Jaden Smith and Harry Hudson at Samsung 837 in New York City
“Being able to use the Samsung products to be able to stay in communication with my family when I'm on road, being able to stay in communication with the fans and give them exclusive content and exclusive experiences of what we're doing today in New York, it just, it warms my heart.” - Jaden Smith
As the primary designer on this project, I designed window vinyl graphics for the event. The gradient graphics wrapped around the concert space, enhancing the event aesthetic and matching Jaden’s vibe, all while staying within brand guidelines.
