typography
illustration
packaging
branding

Charles and Roy is brand inspired by the original creators of root beer, Charles Hires and Roy Allen. Our vintage aesthetic attracts a middle to older-aged demographic, who appreciate sophistication and class. With a new and improved recipe, we guarantee the best quality taste in every one of our bottles and cans.

This was a collaboration project with co-designer Ashley Lang.

Logo: Royal Signage
Secondary: Baskerville

environmentalgraphics

Charles and Roy can be expanded past a can label. The logo, filigree, monogram, and secondary type could live on store fronts, signs,
t-shirts, coasters, and more. The vintage yet modern aesthetic of the brand provides a wide audience range to enjoy their products.